Search engine optimization is one of the commonly used strategies in digital marketing aimed at improving a company’s website’s ranking on search engine results. It involves posting the right content on the website, and link building among other strategies. While it’s not a rocket science, there are technical aspects of that must be addressed to achieve a website that is truly optimized. Website design is one of those technical aspects which when done properly can help boost a site’s search engine ranking. It requires a technical person who also has knowledge of the features desirable for SEO. It is one of the tasks that a Web Design Miami firm such as 7 Elements Web Design can effectively handle. Nonetheless, if you prefer DIY and decide to optimize the website yourself, here are website design principles you should keep in mind.

Website design is about more than simply building an interactive, visually appealing website that meets all the human computer interface design principles. It should go beyond the selection of a nice theme.


Different devices are being used by individuals to access websites. These include tablets, laptops and mobile phones. A responsive website should be able to format its pages and content according to the device being used. This ability can improve a site’s ranking. Although the algorithms used by search engines change with time, currently, search engines such as Google ranks responsive sites better. Responsive design also helps in dealing with the high bounce rate problem, which is the rate of visitors leaving the website without browsing content past the landing page. It also improves the overall user experience.

Good site and Internal link structure

When the site is carefully planned and designed, links are well structured, and tools such as sitemaps are utilized, the web crawlers used by search engines are better able to find and index content from other pages of your website. The website must also not have broken links. Good navigation that directs visitors to the relevant parts of your website and makes it easier for them to find what they are looking for also helps to make your website friendly to the search engine and user-friendly.

This area is where choosing the correct content management system (CMS) is really important.  While WordPress reigns supreme over much of the web, lots of website builders geared towards artists have come on the scene to try and compete.  Be careful going with something that has lots of flash and looks sleek, because it can often hide the fact that it’s not great for SEO.

Speedy loading

Designing a website that is filled with amazing functions is good, but this alone won’t get you the results you want. You have to optimize your website for speed such that it loads quickly.  According to Tom, owner of this Portsmouth SEO agency, if your website loads pages slowly the users will get impatient and the search engine will rank it poorly. Though it is less of a design issue, selecting the right hosting for your website is also important since it plays a big role in determining how fast your pages will load.

Sensible naming

A site whose naming convention is sensible stands a chance of gaining better search engine ranking because the resulting URL is sensible and friendly for the web crawler and the visitors.
These are just a few of the things you have to remember when you are designing your website. There are many more design principles and best practices that can help your website rank better. Incorporating these into your website design sets the right foundation for more successful digital marketing.