Reading Room and the Equality and Human Rights Commission nominated at the Fresh Digital Awards

22/09/2009 - Manchester

Reading Room are eagerly anticipating this years Fresh Digital Awards with their project, The Map of Gaps, for the Equality and Human Rights Commission, nominated for the Freshest Not-for-Profit category.

Map of Gaps is a bold campaign with a simple message: In many parts of the country, services for women who have experienced violence are chronically underfunded, or simply do not exist. Women shouldn't be subjected to this postcode lottery. With over 2,000 individuals lobbying local MPs via the website to increase investment in support services, the campaign's proving phenomenally successful.

The online campaign has created a strong community spirit of people acting together to 'close the gaps' in services available. We created an impactful web presence with an interactive map and postcode search function to mirror the postcode lottery millions of women face everyday. A pre-filled email addressed to the users local MP has been powerful in driving users to lobby their MPs for support. Over 2000 emails have been sent and so far 29 MPs have pledged their support for the campaign. Integrated, and providing the base for Amnesty International's 1:10 campaign on International Women's day saw an incredible 215 people email their MP on March 6th alone.

The Fresh Digital Awards are being held at The Printworks, Manchester, on the 30th September and we'll be there with our fingers and toes crossed.