Reading Room spearheads unique Consumer Forum

03/11/2009 - Manchester

Co-founded by award-winning digital agency Reading Room, the Consumer Forum is a unique industry body focused on encouraging businesses to place customers at the heart of their organisations. Co-founders include LOVEFiLM and the King of Shaves, both of which have gone beyond the call of duty to satisfy customers, whether through creating online communities or developing new products in response to consumer demand.

 

The Consumer Forum enables members to come together and share their experiences of great customer service, as well as seeking out innovations to spread to the wider business community. Reading Room is fully committed to the long-term goal of the initiative: developing an industry standard for excellence in customer relations.

The Consumer Forum will champion the value of the customer experience, pushing for its recognition in Government policy, the media and across all levels of business. The Consumer Forum is seeking out like-minded brands to get involved, offering a platform for exchanging innovative ideas regarding customer relations. Members will benefit from sharing best practice, as well as a bespoke public affairs and public relations campaign - propelling the Consumer Forum and its members onto the political and media agendas.

Reading Room share the values of the Consumer Forum, believing it is vital to have consumers' input on the ideas proposed by the Forum, as well as topical issues like VAT rate reductions. Members of the public will soon be enlisted to form part of the online panel, acting as a barometer of consumer opinion.

Margaret Manning, CEO of Reading Room comments: "Reading Room seeks to continually improve our user-centred approach to web design and development through experience gained working with a wide variety of customers and internet users. Our involvement in the Consumer Forum is a commitment to best practice in this area, and will enable us to feed even more expertise into our clients' projects."

Visit the Consumer Forum website