﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Reading Room - News</title><link>http://www.readingroommanchester.com</link><item><title>Smart Guide to Mobile Marketing to launch at Raffles Executive breakfast event</title><description>&lt;p&gt;Smart and effective mobile innovation is the focus of Reading Room&amp;rsquo;s latest breakfast briefing at the luxurious Raffles hotel in Singapore on 9 February, exploring how businesses can use mobile effectively in their marketing.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/smart-guide-to-mobile-marketing-to-launch-at-raffles-executive-breakfast-event.aspx</link><pubDate>Mon, 30 Jan 2012 14:32:22 GMT</pubDate></item><item><title>Reading Room Hunks Pose for Charity Calendar </title><description>&lt;p&gt;Always happy to go the extra mile, the digital consultancy&amp;rsquo;s finest have surrendered their dignity to model for the first ever Reading Room &amp;ldquo;Men in the Mirror&amp;rdquo; calendar, with all proceeds going to children&amp;rsquo;s hospice charity Shooting Star CHASE.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-hunks-pose-for-charity-calendar.aspx</link><pubDate>Wed, 25 Jan 2012 10:36:34 GMT</pubDate></item><item><title>Reading Room adopts Microsoft Sharepoint Digital Marketing Platform</title><description>&lt;p&gt;Reading Room and Microsoft are proud to announce a new partnership that will see the two companies consolidate their trusted status in the government and corporate B2B landscape.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-adopts-microsoft-sharepoint-digital-marketing-platform.aspx</link><pubDate>Tue, 17 Jan 2012 17:02:54 GMT</pubDate></item><item><title>Reading Room shortlisted for Mobile Innovation</title><description>&lt;p&gt;Reading Room&amp;rsquo;s expertise in mobile innovation has been recognised with a shortlisting for a global charity competition to create a mobile application to help teenage cancer patients.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-shortlisted-for-mobile-innovation.aspx</link><pubDate>Mon, 16 Jan 2012 13:53:45 GMT</pubDate></item><item><title>Reading Room see further success in the Museums and Arts Sector</title><description>Reading Room Manchester has been commissioned by the award winning Eureka! The National Children's Museum, to re-develop their online presence and assist with their future digital strategy and campaigns.</description><link>http://www.readingroommanchester.com/news/reading-room-see-further-success-in-the-museums-and-arts-sector.aspx</link><pubDate>Fri, 13 Jan 2012 12:31:09 GMT</pubDate></item><item><title>Reading Room Technology Partners 2012 </title><description>&lt;p&gt;Reading Room are happy to announce our technology partnerships for 2012.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-technology-partners-2012.aspx</link><pubDate>Tue, 10 Jan 2012 10:00:55 GMT</pubDate></item><item><title>Reading Room Manchester See More NHS Success</title><description>Reading Room Manchester has been commissioned by the National End of Life Care Programme to re-develop their website and mobile platforms and assist with their future digital strategy.</description><link>http://www.readingroommanchester.com/news/reading-room-manchester-see-more-nhs-success.aspx</link><pubDate>Mon, 09 Jan 2012 16:15:24 GMT</pubDate></item><item><title>Garry Byrne Reading Room Manchester MD, Delivers his view of digital landscape for 2012 </title><description>The last year has seen lot of fundamental changes in the market perception of what was required and where money should be spent in digital; partly driven by a continuing slashing of public sector budgets and charity funding, but also by the maturing of emerging concepts such as mobile and user engagement, it seems that 2011 was very much an eye-opener to clients and agencies alike.</description><link>http://www.readingroommanchester.com/news/garry-byrne-reading-room-manchester-md-delivers-his-view-of-digital-landscape-for-2012.aspx</link><pubDate>Thu, 05 Jan 2012 12:17:47 GMT</pubDate></item><item><title>THT MyHIV site wins hat-trick of awards for innovation</title><description>&lt;p&gt;Terrence Higgins Trust&amp;rsquo;s website &lt;a href="http://www.myhiv.org.uk/"&gt;www.myhiv.org.uk&lt;/a&gt; has been recognised for its innovation, design and content in a string of recent award wins.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/tht-myhiv-site-wins-hat-trick-of-awards-for-innovation.aspx</link><pubDate>Fri, 25 Nov 2011 09:03:34 GMT</pubDate></item><item><title>Reading Room in the Top 3 B2B marketing agencies in the UK</title><description>&lt;p&gt;Reading Room has been ranked 3rd in B2B Marketing&amp;rsquo;s 2011 UK agency league table.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-in-the-top-3-b2b-marketing-agencies-in-the-uk.aspx</link><pubDate>Thu, 03 Nov 2011 13:47:14 GMT</pubDate></item><item><title>Our award winning run continues…</title><description>&lt;p&gt;We&amp;rsquo;re really pleased to continue our award-winning streak with a Special Commendation at the 2011 Charity Times Awards for outstanding use of social media for our work with the RAF Benevolent Fund.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/our-award-winning-run-continues….aspx</link><pubDate>Mon, 17 Oct 2011 09:32:12 GMT</pubDate></item><item><title>Create a lasting relationship with Reading Room</title><description>&lt;p&gt;&lt;span lang="EN-GB"&gt;As a result of our lovely clients recommending us, seeing us enter the Recommended Agency Register (RAR) yet again this year, we’ve come top place in their Design Agency League Table. &lt;/span&gt;&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/create-a-lasting-relationship-with-reading-room.aspx</link><pubDate>Wed, 31 Aug 2011 09:08:12 GMT</pubDate></item><item><title>Reading Room brings Digital Conversations to Singapore</title><description>&lt;p&gt;Hosted at the luxurious Raffles Hotels in Singapore, our first Digital  Conversations event in Asia was a great success with over 70 attendees  joining us for an evening of thought-provoking debate, wine and canap&amp;eacute;s.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-brings-digital-conversations-to-singapore.aspx</link><pubDate>Tue, 14 Jun 2011 14:43:19 GMT</pubDate></item><item><title>Reading Room make Million Dollar Memo Top 70</title><description>&lt;p&gt;Reading Room is one of only four UK companies to make the final 70 in Tourism Queensland&amp;rsquo;s Million Dollar Memo challenge. The eventual winner will receive AUD 1 million (GBP 620,000) in staff travel experiences to Queensland, Australia.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-make-million-dollar-memo-top-70.aspx</link><pubDate>Fri, 03 Jun 2011 14:33:47 GMT</pubDate></item><item><title>Digital consultancy Reading Room opens in Singapore</title><description>&lt;p&gt;Reading Room&amp;rsquo;s Asian expansion begins today with the opening of their new office in Duxton Hill, Singapore. With over 180 staff already in the UK and Australia, the digital communications consultancy has decided to make Singapore its regional headquarters with further offices planned for Shanghai, Mumbai and Japan over the next twelve months.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/digital-consultancy-reading-room-opens-in-singapore.aspx</link><pubDate>Mon, 09 May 2011 10:32:41 GMT</pubDate></item><item><title>We're the DADI</title><description>&lt;p&gt;We are proud to announce that People&amp;rsquo;s History Museum won a prestigous DADI Award (not-for-profit/charity sector). Since we launched the site we have received lots of positive feedback from within the museum sector and our industry peers and are delighted that our efforts have been recognised by the DADI Awards judging panel too.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/were-the-dadi.aspx</link><pubDate>Wed, 17 Nov 2010 16:16:21 GMT</pubDate></item><item><title>Autumn Hat Trick of New Projects</title><description>&lt;p&gt;The month of October proved to be rather special for us here in Manchester as we have been appointed by Sports Coach UK, Centre for Local Economic Strategies and John Rylands University Library, Deansgate.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/autumn-hat-trick-of-new-projects.aspx</link><pubDate>Fri, 05 Nov 2010 16:10:19 GMT</pubDate></item><item><title>Who's The Dadi? We'll soon find out</title><description>&lt;p&gt;Judging  for this year&amp;rsquo;s DADI Awards &amp;ndash; which celebrate and reward digital excellence &amp;ndash;  has taken place and we have landed ourselves on the shortlist with People&amp;rsquo;s  History Museum!&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/whos-the-dadi-well-soon-find-out.aspx</link><pubDate>Thu, 19 Aug 2010 09:13:05 GMT</pubDate></item><item><title>Social Media - You're Invited</title><description>&lt;p&gt;Our Digital Conversation summer season continues with How you can engage with your audience and profit from the Social Media Revolution. We will show how social media strategies have been used to increase profitability, improve reputations and empower employees to be brand ambassadors. &lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/social-media---youre-invited.aspx</link><pubDate>Fri, 30 Jul 2010 12:30:04 GMT</pubDate></item><item><title>Reading Room chief exec hits out at plan to scrap three-quarters of government websites</title><description>&lt;p&gt;Reading Room's chief executive has questioned the strategy of the review launched by the Cabinet to identify three quarters of the Government's 820 websites to offload.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-chief-exec-hits-out-at-plan-to-scrap-three-quarters-of-government-websites.aspx</link><pubDate>Mon, 28 Jun 2010 15:54:34 GMT</pubDate></item><item><title>RAF Benevolent Fund launch social media drama to re-enact the Battle of Britain</title><description>&lt;p&gt;Reading Room, in close partnership with the RAF Benevolent Fund, has  conceived and produced a social media campaign to target a new  generation of supporters and raise funds.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/raf-benevolent-fund-launch-social-media-drama-to-re-enact-the-battle-of-britain.aspx</link><pubDate>Sun, 27 Jun 2010 13:12:44 GMT</pubDate></item><item><title>iPhone iOS4 – What it means to your users and you</title><description>&lt;p&gt;As the latest version of the iPhone operating system &amp;ndash; iOS4 &amp;ndash; is released to the  general public, with the new phone just days away, we take a look at a few of  the more prominent new features and, having used the beta version of iOS4 for  several months already, how useful they really are against the hype surrounding  them, as well as posing the question &amp;ldquo;how will this impact my business&amp;rdquo;?&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/iphone-ios4-–-what-it-means-to-your-users-and-you.aspx</link><pubDate>Wed, 23 Jun 2010 12:50:39 GMT</pubDate></item><item><title>Just click it - successful conversion is more than just SEO</title><description>&lt;p&gt;The Distillery, Reading Room's Brand Development and Customer Engagement division will be imparting their invaluable insights on Design for Conversion at the Marketing Industry Network's How to be Social - a Digital and Social Marketing briefing on the 27th May at the Radisson Edwardian Grafton Hotel in London from 1p.m.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/just-click-it---successful-conversion-is-more-than-just-seo.aspx</link><pubDate>Wed, 19 May 2010 08:12:05 GMT</pubDate></item><item><title>Twitter finally attempts to turn a buck… </title><description>&lt;p&gt;Twitter&amp;rsquo;s attempt at an advertising revenue model is neither innovative nor confronting. It&amp;rsquo;s what a Swiss friend of mine calls the &amp;lsquo;salami tactic&amp;rsquo; &amp;ndash;the idea that distasteful things are a little more palatable when you choke them down piece by piece.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/twitter-finally-attempts-to-turn-a-buck….aspx</link><pubDate>Fri, 16 Apr 2010 16:12:33 GMT</pubDate></item><item><title>Reading Room Opens Brisbane Office, Sets Sights on APAC</title><description>&lt;p&gt;Digital agency Reading Room has opened a new office in Brisbane, building on its Australian successes and proving there is strong demand for a new approach to digital communications.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-opens-brisbane-office-sets-sights-on-apac.aspx</link><pubDate>Tue, 13 Apr 2010 08:59:21 GMT</pubDate></item><item><title>Reading Room CEO gives away the secrets of her success - harnessing creativity in global business</title><description>&lt;p&gt;Margaret Manning gives keynote on new frontiers in new media at Creative3&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-ceo-gives-away-the-secrets-of-her-success---harnessing-creativity-in-global-business.aspx</link><pubDate>Mon, 12 Apr 2010 08:58:10 GMT</pubDate></item><item><title>For the second year running we are a Sunday Times 'Best Company to Work For'</title><description>&lt;p&gt;We are extremely proud to gain this recognition again. Since we were set up 14 years ago, we've made Reading Room a fun and innovative place to work. We believe in the importance of encouraging talented individuals to push their own personal boundaries.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/for-the-second-year-running-we-are-a-sunday-times-best-company-to-work-for.aspx</link><pubDate>Thu, 18 Mar 2010 11:44:31 GMT</pubDate></item><item><title>Reading Room receives the European Seal of e-Approval</title><description>&lt;p&gt;Fantastic news we have just heard that we have won 'Best in Class' from the Interactive Media Awards for our Nottingham University site. This is the highest honor bestowed!&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/reading-room-receives-the-european-seal-of-e-approval.aspx</link><pubDate>Fri, 12 Mar 2010 11:45:30 GMT</pubDate></item><item><title>John Rylands choose Reading Room</title><description>&lt;p&gt;Reading Room have just been appointed to redesign and develop the John Rylands University Library website &lt;a href="http://www.library.manchester.ac.uk"&gt;www.library.manchester.ac.uk&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Our aim is to design and develop a sophisticated, technologically advanced site that will position John Rylands University Library ahead of its competitors. By utilising smart site architecture and cutting-edge search optimisation we will significantly increase site visibility and visitation whilst ensuring that the diverse JRUL audience requirements are continually met. (We are in fact kicking off this project with a set of intensive user workshops).&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/john-rylands-choose-reading-room.aspx</link><pubDate>Thu, 11 Mar 2010 16:19:11 GMT</pubDate></item><item><title>G4S appoints The Distillery to develop the Social Media Strategy for G4S's global Sports Sponsorship</title><description>&lt;p&gt;G4S has appointed Reading Room's new digital performance agency, The Distillery, to develop and implement a Social Media programme to encourage online take up and involvement in the G4S Sporting Partnerships programme.&lt;/p&gt;</description><link>http://www.readingroommanchester.com/news/g4s-appoints-the-distillery-to-develop-the-social-media-strategy-for-g4ss-global-sports-sponsorship.aspx</link><pubDate>Wed, 10 Mar 2010 09:26:04 GMT</pubDate></item></channel></rss>
